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A banner displaying three OGX® Canada hair care products and the brand’s logo

Reveal healthy hair: Experience our new & improved, science-backed formulas.

Demonstration of damaged and healthy hair fiber next to Lipi Pro Shield™ logo

OGX® formulas now feature Lipi Pro ShieldTM Technology

  • Designed to deliver 2X MORE lipid & protein protection* to respect hair’s protein & lipid barrier

  • Formulated to maintain the hair’s essential nutrients necessary for hair that looks smooth, shiny, and healthy

  • For healthy hair in 1 wash**, protect against damage, strengthen, and add shine

*vs. non-conditioning shampoo, with continuous use

**vs. non-conditioning shampoo

Front shot of OGX® Argan Oil of Morocco, Biotin & Collagen and Coconut Milk shampoo products

Discover the new collections

Each collection unlocks essential hair benefits to suit a specific hair need

For healthy hair in just 1 wash*

Before and after image of a woman’s hair after using OGX® Argan Oil of Morocco shampoo
Argan Oil of Morocco​

A powerful blend that visibly repairs damage after 1st use

LEARN MORE

Before and after image of a woman’s hair after using OGX® Biotin & Collagen shampoo
Biotin & Collagen

Nutrient-infused formula with 72+ hours of volume and body

LEARN MORE

Before and after image of a woman’s hair after using OGX® Coconut Milk shampoo
Coconut Milk​​

Rich formula moisturizes for immediate softness after 1st use

LEARN MORE

*vs. non-conditioning shampoo

Shop our collection for healthy, resilient hair

Front shot of OGX® Thick & Full+ Biotin & Collagen Volumizing Shampoo, 385mL, squeeze bottle

Thick & Full+

OGX® Thick & Full+ Biotin & Collagen Volumizing Shampoo

Volumize
Front shot of OGX® Thick & Full+ Biotin & Collagen Volumizing Conditioner, 385mL, squeeze bottle

Thick & Full+

OGX® Thick & Full+ Biotin & Collagen Volumizing Conditioner

Volumize
Front shot of OGX® Renewing+ Argan Oil of Morocco Shampoo, 385 mL squeeze bottle

Renewing+

OGX® Renewing+ Argan Oil of Morocco Shampoo

Repair & Strengthen
Front shot of OGX® Renewing+ Argan Oil of Morocco Conditioner, 385mL, squeeze bottle

Renewing+

OGX® Renewing+ Argan Oil of Morocco Conditioner

Repair & Strengthen
Front shot of OGX® Nourishing+ Coconut Milk Shampoo, 385 mL bottle

Nourishing+

OGX® Nourishing+ Coconut Milk Shampoo

Hydrate
Front shot of OGX® Nourishing + Coconut Milk Conditioner, 385 mL bottle

Nourishing+

OGX® Nourishing+ Coconut Milk Conditioner

Hydrate

FAQs

Our proprietary Lipi Pro Shield™ Technology helps prevent and repair damaged hair by delivering 2x more lipid and protein protection*, closing hair cuticle, and protecting it from external aggressors delivering smooth and strong hair in every wash.

*vs. non-conditioning shampoo, with continuous use

OGX® shampoo and conditioner duos, part of the Lipi Pro Shield™ Technology , have been reformulated, including Renewing + Argan Oil of Morocco, Nourishing + Coconut Milk, and Thick & Full + Biotin & Collagen collections. OGX® offers a complete portfolio of high performing shampoo & conditioner duos for the ultimate wash routine, formulated to promote healthy hair by protecting and defending against protein and lipid loss.

Front shot of OGX® Argan Oil of Morocco, Biotin & Collagen and Coconut Milk shampoo products with new + improved formula logo

*JJCI calculation based on Scantrack for the Hair Care category for the 52 weeks ending 12/02/2023 time period, for the total U.S. market, xAOC. Copyright © 2023, Nielsen Consumer LLC

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